First, designers built attractions and lands, but now the very best build entire worlds. What drives theme park designers to create immersive worlds? What are the challenges in communicating with and engaging guests in these spaces? And what are the hallmarks of success? At the 2019 D23 Expo, Walt Disney Imagineering's Joe Rohde asked those questions of his colleagues Jeanette Lomboy, Luc Mayrand, and Scott Trowbridge, who talked about their roles in creating Aulani, Shanghai Disneyland's Treasure Cove, and Star Wars: Galaxy's Edge, respectively.

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