What does it take to build a thriving team and a powerful brand? Jake Petersen, VP of Product and Marketing at Warn Group, breaks it down in this episode of GSD with Jeni.

From clear communication to balancing fun and accountability, Jake shares real-world strategies for setting expectations, leading diverse teams, and creating a workplace where people want to show up and win. He also dives into the challenges of remote work, the power of team-building events, and why truly understanding the customer perspective is key to brand success.

If leadership, culture, and team dynamics are top of mind, this episode is filled with actionable insights to help turn workplace challenges into opportunities.