EPISODE 32: Building a Working Model The first decision is what mix of these 6 approaches fits your business and the nature of customer relationships.. The minimum is the ability to produce a 'State of the Relationship Report' annd work backwards from there. You must at least 1 quantative and one qualitative source.

The second decision is to build your own or buy surveys and assessments. If you are concerned only about accuracy, you can build your own and then test with the client to ensure it is valid (measures what it is supposed to measure) and relaible (everybody interprets the questions the same way).

If you are interested in purchasing existing surveys and assessments, IBGR has a full suite that will provide a great place to start.

Next Show/Chapter 11: The Promise Gap