Esben Friis Jensen is the co-founder of Userflow, a user onboarding software. Onboarding is an increasingly important piece of go-to-market, especially for software with a free trial or freemium experience. You just can't rely on a sales rep to guide a user through your app so it has to feel intuitive.

In this episode, we get really tactical in terms of giving advice on how to optimize onboarding, including:

• Which companies do onboarding well and what can we learn from them 
• A step by step process to optimize your own onboarding
• What kinds of tools do you use in your onboarding stack 
• Is there a future for onboarding with a more human touch (e.g., Superhuman style)