The Hurdle

Building Adventure: Mom Turns $11k into Thriving Children’s Museum


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In celebration of National Women's Small Business Month, we are thrilled to feature Amelia Reising, the founder and executive director of Adventure! Children’s Museum in Eugene, Oregon. Amelia’s nonprofit journey began in 2015 when she and a group of fellow moms envisioned a space where children could engage in art, history, and creative play. What started with pop-up events has grown into a beloved community museum with over 90,000 visitors last year.

In this episode, Amelia shares her entrepreneurial story, from launching Adventure! Children’s Museum with just $11,000 to navigating the challenges of running a nonprofit. We explore the hurdles she faced, including fundraising, finding a permanent location, and growing the museum through community-driven initiatives. Amelia also reflects on the imposter syndrome she experienced while managing a half-million-dollar budget, her approach to financial sustainability, and her vision for expanding the museum.

Tune in for insights on leading a nonprofit, overcoming challenges, and staying true to your mission—even when faced with uncertainty. Amelia’s inspiring journey is a testament to the power of persistence, community, and creativity.

Join us as we dive into how Amelia turned a simple idea into a thriving nonprofit that serves children and families around the region.


Connect with Amelia

LinkedIn: / amelia-reising-563153b

Facebook: / adventurechildrensmuseum

Instagram: / adventurechildrensmuseum

Websites: https://adventurechildrensmuseum.org


Social & Website

Instagram: / liveplan 

Facebook: / liveplan

TikTok: / liveplan

LinkedIn: / liveplan

Website: liveplan.com

Newsletter & More: linkin.bio/liveplansoftware


Timestamps: 

00:49 - Introducing Amelia Reising

02:36 - Amelia's Career Journey & Inspiration

03:55 - The Birth of Adventure Children's Museum

11:50 - Pop-Up Exhibits & Community Engagement

24:08 - Fundraising & Financial Challenges

31:53 - Navigating Zoning & Safety Regulations

33:06 - Opening Day Challenges

35:06 - Handling Frustration & Burnout

43:05 - COVID-19's Impact on the Museum

45:08 - COVID-19 Pivot

50:00 - Re-opening After COVID-19

52:04 - Future Plans & Personal Growth

58:20 - The Lightning Round


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The HurdleBy LivePlan