More than 80% of marketers and creatives are using generative AI today, and 40% rely on it from start to finish. But for many teams, AI still feels like a gimmick, or worse, a source of friction. Why?

In this episode, we unpack the real reasons AI workflows fail—and what it takes to build ones that actually save time, improve quality, and scale with your business. Our guests are:

• Matt Travers, Managing Director at BRAIVE, an AI advisory and implementation firm
• Dan Sanchez, Senior AI Marketing Strategist at Social Media Examiner and host of The AI-Driven Marketer podcast