Human Powered: High-performing agency & consultancy teams

Building AI workforces - with Fergus Dyer-Smith

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How do you continually embed AI to create a high-performing business?

Fergus Dyer-Smith is founder and CEO of Wooshi, an AI-enabled content business. He got early access to the original GPT from OpenAI back in late-2020.

In this episode, Fergus shares how he:

  • Realised the potential of AI early on and created automated solutions for most business processes
  • Built an AI-powered creative ideation product that ended up replacing their Creative Director 
  • Developed an AI tool that enables their sales team to generate client proposals without input from the creative team
  • Advocates for widespread AI adoption to save time, encouraging people to reinvest that time to find new ways to add value
  • Expects us to deliver up to 100 times the output compared to a pre-AI world
  • Proactively prepares for AI to potentially replace him, ensuring he's ready for whatever’s next

    • Fergus firmly believes that AI will lead to opportunity and abundance for all of us. While its adoption can feel scary, he feels great excitement about the possibilities.

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    Human Powered: High-performing agency & consultancy teamsBy Trenton Moss: Exited agency founder & bestselling author