The Optimism Show

Building Alone on Farcaster: High Risk, Big Vision


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What happens when fintech meets Web3? In this episode, Kris Gligoroski sits down with Sinaver, the founder of PayFlow, to explore how onchain social payments are evolving—especially on platforms like Farcaster. From how he got started to the key differences between building on Lens vs. Farcaster, Sinaver shares honest lessons from the trenches of being a solo founder in a fast-moving ecosystem.

We cover how the idea for PayFlow came to life, what it's like building with minimal resources, and the future of decentralized social payments.

👉 Ideal for: builders, Web3 founders, and curious minds diving into the onchain creator economy.

00:00 – Intro: Meet Sinaver, founder of PayFlow

00:24 – What’s happening in onchain social payments today

01:33 – How Sinaver joined Farcaster

02:30 – Why Farcaster initially stood out from other platforms

03:40 – Inspiration from Monobank & the birth of PayFlow

05:15 – Early experiments in social payments

06:00 – Why frames changed the game

06:28 – Realizing the limits of multi-platform building

07:08 – Why Sinaver focused fully on Farcaster

08:15 – Advice for new builders: where to start and what to avoid

09:11 – Picking the right product strategy

10:45 – Understanding Farcaster’s roadmap & how not to get replaced

12:00 – Why being “second best” still works with good distribution

13:05 – Infra vs. consumer apps: what’s the smarter play?

🔗 Connect with Sinaver / PayFlow

Website: https://payflow.me/

Farcaster: https://warpcast.com/sinaver.eth

🔗 Connect with Kris

Farcaster: https://warpcast.com/thekris

LinkedIn: /thekrispartner

📬 For sponsorships and collaborations: Email: [email protected]

DISCLAIMER This episode does not constitute financial advice. DAOs, Web3 tools, and token-based systems carry risks. Always do your own research (DYOR).

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The Optimism ShowBy Kris Gligoroski & Vittorio Cappelli