In this episode of Humans in Accounting, Alex Roman sits down with Tracy Brantingham, CEO of Building Profits LLC, to explore how she built her firm from just three clients into a growing business — and the decisions that shaped that journey.

Tracy shares her background in construction accounting, how she transitioned from employee to business owner, and the role networking played in getting her first clients and scaling early on.

We also talk about why she chose not to niche down, how her firm approaches client relationships and technology, and what it takes to build systems that support long-term growth.

Plus — we dive into hybrid work, building team culture, moving to monthly recurring revenue, and the importance of community when growing a business.

Because behind every balance sheet, there’s a story worth telling.

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• From employee to business owner in accounting

• Getting the first clients through networking

• Why Tracy chose not to niche down

• Construction accounting and client complexity

• Hybrid work and building team culture

• Moving from hourly billing to monthly recurring revenue

• Scaling a firm with systems and structure

• The importance of community and mentorship

• Favorite food: chips & salsa 🌮