BiggerPockets Business Podcast

32: Building an App That Partners With Billion-Dollar Brands—But Only Because They "Just Got Started" With Wes Schroll and Tyler Kennedy

12.03.2019 - By BiggerPocketsPlay

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"If you wait until you have a perfect plan," says Fetch Rewards co-founder Tyler Kennedy, "you're never going to get started."

That line sums up Tyler's journey alongside his partner Wes Schroll. Today, they take us behind the scenes at their fast-growing startup, which employs 100-plus people and helps two million-plus app users earn discounts on everyday consumer products.

You'll learn how Fetch started "pivoting" right off the bat, how Tyler and Wes approached giant brands like Kraft and Dove (hint: start small), and how two magic words turn regular old customers into evangelists.

No matter what business you're in, you're in the business of looking for "win-win" arrangements. And in this interview, you'll learn how to do that from two creative, tenacious entrepreneurs who credit their success to getting started BEFORE they had it all figured out.

Download this episode, and make sure you're subscribed to the BiggerPockets Business Podcast so you won't miss the next one!

In This Episode We Cover:

What is Fetch Rewards

How the idea came to be

Focusing on the customer experience

The steps they took to build the app

How they scaled to 1.7 million users

How they earn money

Giving rewards to users (and getting even better at it)

What their company looks like from an organizational structure

Focusing on the customers first

The culture of the company

Why you should be a problem solver

Their individual roles

And SO much more!

Links from the Show

BiggerPockets Forums

Kraft

Heinz

Dove

Harry Miller Corp

Kimberly- Clark

Check the full show notes here: https://www.biggerpockets.com/bizshow32

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