In the last 10 years, having a social media presence has become essential for brand development. From tech to entertainment, every company has a social media account as it's become an indispensable part of business growth strategy.

But how do build an authentic brand on social media?

Through vulnerability.

People want to feel like they're a part of something, and vulnerability has become a key selling point for both brands and online creators to build a social media presence. Vulnerability makes the audience trust brands, and it's allowed for the rise of iconic creators such as Casey Neistat, Emma Chamberlain, and also smaller influencers who build an audience by sharing intimate part of their lives, such as getting ready in the morning, going to work together, and so forth.

Join our conversation today with Content Strategist and Entrepreneur, Josiah Santiago, as we have a honest conversation about the difficulties and benefits of building an authentic brand on social media.

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