CFO Talks

Building an e-commerce empire: Una Brands’ CFO reveals the secret to growing 20 Brands across 6 Countries in less than 3 years


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"You are constantly wearing different hats. It's not just data, but also the human relations you need to navigate."


In our fourth episode #CFOTalks, we sat down with Cho Weihao, CFO of Una Brands.


  •  From the Singapore army to investment banking to leading finance at an e-commerce startup- what inspired Cho to take the leap into the tech space, and what advice does he have for others?
  • How has he mastered the delicate balance between growth and profitability after a $30 million Pre-Series C round?
  • What have been his biggest learnings when managing capital allocation and acquisition strategy for some of the regions' biggest direct to consumer brands including Everdesk and Ergotune?


Find out the secrets behind Una Brands’ remarkable journey in episode 4 of CFO Talks


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CFO TalksBy Aspire