Customer Conversations

Building an Ecommerce Presence for a Major Brand with Maytex’s Michael Callahan

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Michael Callahan is Vice President of eCommerce and Transformation for Maytex and Zenith Home Corp. Michael started his career in large CPG companies and has worked on national brands like Mr. Coffee, CrockPot and T-fall. Over the past 15 years, Michael has been transforming organizations to think Consumer and Digital First. He believes that the key to running any successful eCommerce business is full organizational integration… The words he lives by are “Work Hard, Stay Humble”. On this weeks Customer Conversations, Sean and Michael cover 

  • What it means to build a digital strategy 
  • Managing necessary organizational change 
  • Interchange from digital to brick and mortar 
  • Ensuring complementary online and offline strategies
  • What can be done to reduce "friction" for the consumer 
  • Determining whether or not to offer DTC

    • Resources: 

    • Digital Commerce 360 - https://www.digitalcommerce360.com/product/b2b-ecommerce-market-report/?utm_source=GA&utm_medium=CPC&utm_campaign=2020B2BECMarket&gclid=CjwKCAjw4rf6BRAvEiwAn2Q76jrjpcDb0pI8rREID_ok2doy1vfIW0gsHZ_2Z4FyeFFShhaoxCs3eBoCC-gQAvD_BwE
    • Digital Shelf Institute - https://www.salsify.com/digitalshelfinstitute
    • The Digital Transformation Playbook - https://www.goodreads.com/book/show/27797899-digital-transformation-playbook
    • The Retail Ecommerce Playbook - https://www.forrester.com/playbook/The+Retail+eCommerce+Playbook+For+2020/-/E-PLA440

      • Connecting with Michael 

      • Connect with Michael On LinkedIn - https://www.linkedin.com/in/michael-g-callahan-b3331516/
      • Connect with Michael Over Email at [email protected]


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        Customer ConversationsBy Sean Boyce and Stuart Balcombe
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