Sign up for a newsletter? Ain't nobody got time for that! Our best prospects - our website visitors - are getting away, and if we ignore the fact that donors between the age of 40 and 59 give online more than any other age group, we're leaving a lot of money on the table.

If we want people to give, we need to go first, and the easiest way to do that is with a digital giveaway that solves a problem *they* perceive… in exchange for an email address.

This is common practice in the marketing space, but in the freedom movement, not so much.

Except at DonorsTrust, which is why I'm SO excited to share how their Director of Growth Strategies Peter Lipsett is turning website visitors into prospective clients — and how other pro-liberty organizations can do it, too.

So here's what you'll learn in this episode of Leading Liberty:

• The difference between billboard marketing vs. content marketing — and why it matters

• How DonorsTrust built half of its email list with a free PDF

• How basic email segmentation can trigger that indispensable human point of contact

• The 4 steps to making a bulletproof case for content marketing at your own organization

• Where non-profits can get $10,000 worth of advertising for free

• And lots more

So on that note, let's dive into the interview!

Resources in this episode:

DonorsTrust Lead Magnet Example: 8 Steps to Securing Your Donor Intent

Free Cheat Sheet: The 5-Step Digital Prospecting QuickStart

ActiveCampaign (Affordable email automation and segmentation)

LeadPages (Mobile-responsive web pages with easy email capture)

Like the idea of content marketing but not sure where to start?

Ask Jenn & Peter your questions in the Leading Liberty Mastermind!

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