This episode, the host of four separate podcasts Peter Martin talks about why podcasts build a more engaged audience than blogs, the dangers of using podcast hosting platforms, and the different techniques he uses to promote his podcasts.

 

Peter Martin is the host of four different podcasts CMcB, Ninja News Japan, Montana el Diablo, and Daily Affirmations Weekly.

 

Peter uses CMcB as a testing ground for his other podcasts while having Ninja News Japan as his main podcast with a regular viewership of almost 1000 listeners.

 

Montana el Diablo is a unique choose-your-own-adventure podcast, while Daily Affirmations Weekly was created as a joke show that has seen surprising success. Here are a few of the topics we’ll discuss on this episode of The Podcast for Podcasters Podcast:

 

Why podcasts build a more engaged audience than blogs.

How to make a news podcast.

The dangers of using podcast hosting platforms.

Creating a choose-your-own-adventure podcast.

Different ways to promote your podcast.

How to create a website for your podcast.

How to choose podcasting equipment.

 

Resources:

Ninja News Japan

CMcB

Montana el Diablo

Daily Affirmations Weekly

Podcast Man

 

Connect with Peter Martin:

Email

Twitch

YouTube

 

Connecting with the host:

Charlie Latham on LinkedIn

 

2:16 - “When you write a blog you get 30,000 views but for all you know 90 percent of that is bots and not actual people. So Ninja News Japan is probably my most popular podcast I make it has a core audience of 800 people over X amount of days, 2 or 3 weeks it will get 800 downloads but in my mind the engagement that I get from those 800 people is way more than I would have got from 10,000 who viewed a blog post so I would say the engagement of the individual is higher but the number of individuals is lower.”

25:05 - “That’s the appeal of Reddit is if I put it in the right place those people are inherently interested in what I’ve made so they might not like the whole podcast but they might like that episode and I was like ok that’s worth it if they really glob onto one episode maybe they’ll stick around maybe not but if they get one episode that’s really good that’s great.”

26:45 - “You have to set a reasonable price range and I think 100 bucks for technical stuff is fair, if you’re going to go for a microphone or a webcam you should be looking at around 100 dollars it’s a lot for some people but it’s how long are you going to use it.”

29:13 - “There’s a stat you read it’s most podcasts don’t get passed episode 6, so they do the first 3 or 4, no one listens to them, and they give up. That’s not how it works podcasting’s very much a long-term endeavor. So in total over 3 podcasts, they’ve kind of overlapped I’m talking 8-9 years, most of the podcasts you’ve heard of or like are probably more than 10 years old. It takes a really long time and a lot of the ones that are popular now are famous people coming in and making podcasts.”

29:57 - “If you really think about it 20 people in your living room that’s massive and they’re listening to you, if you go to a comedy club let’s say that’s 100 people for a small to medium size comedy club and they’re all listening to you. As you grow 150 people is a lot of people and they’re coming back exclusively to listen to your voice for 20 or 30 minutes that’s significant.”

31:23 - “You can have one of the best podcasts with the best voices in the world and maybe everyone just misses it and it might just be bad luck and people don’t think about it that way maybe I am making one of the best podcasts in the world but it’s the internet how much stuff is there to wade through and how many podcasts are released every single day so you can’t compare yourself to other people.”