In this conversation, Nick Pinkston, the Founder and CEO of Volition, shares the story behind the B2B marketplace and the vision to be the "GitHub of parts."

Nick dives into the complexities of building an industrial parts marketplace, emphasizing the critical nature of curating an expansive product catalog with detailed data. The accuracy and comprehensiveness of Volition’s product data allow them to stand tall beside bigger, horizontal marketplaces like Amazon and Ali Baba.

Their attentiveness to user experience also allows them to build trust with a wide range of use cases, including engineers, purchasers, maintenance personnel, etc. 

Nick and Niklas also discuss the changing role of distributors, the future of B2B buying, what’s in store for Volition this year, and much more.

Learn more about Volition:

govolition.com

Connect with Nick: 

LinkedIn 

Twitter

This episode was brought to you by Nautical Commerce— the end-to-end marketplace platform.