In this episode, Melinda Emerson welcomes Brandi Mitchell, the Brand Producer, to discuss the importance of positioning and packaging in branding. They delve into Brandi's unique program, "Produce Your Own Brand Method", and explore the concept of a Brand U mentory. The conversation also navigates the challenges of promoting a business in an image-obsessed environment and shares advice on learning from the best. The episode concludes with a mention of the sponsor, Small Busland University's online marketing courses.

(0:00) Introduction to the Small Biz Chat with Melinda Emerson

(1:25) Guest introduction: Brandi Mitchell, the Brand Producer

(5:36) Importance of positioning and packaging in branding

(9:14) Introduction to Brandi's proprietary program: The Produce Your Own Brand Method

(13:17) Concept of a Brand U mentory and its impact on audience connection

(16:07) Navigating business promotion in a shallow, image-obsessed environment

(18:25) Business advice: learning from the best and looking the part

(20:02) Closing remarks from Melinda and Brandy Mitchell

(20:23) Sponsor: Small Busland University's online marketing courses

(20:43) The mission of the Small BizChat podcast