In this episode, we discuss: - whether you should specialize in target markets, or strategic services - what integrated marketing actually is - creating services by trial and error - delivering a full brand experience for a client - how to chose what services you offer, and what to say no to - performing up front persona discovery to develop a brand - discussions on project vs. recurring revenue

Building an Integrated Marketing Agency with Lori Jones of Avocet Communications

Welcome to the Businessology Show, where we interview guests and talk about the business of design. We find agency owners who talk about running their businesses more successfully through all of their ups and downs. Listen along as we interview agency entrepreneurs and uncover insights about shaping a sustainable agency that can scale. Bury your feet in some topsoil and sprinkle some water over your noggin: it’s time to get growing.

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Jason is diving deep into the practical impact of inflation on creative marketing agencies.

Join us as he breaks down how decisions made by the Federal Reserve directly shape the landscape for creative marketing agencies, while offering invaluable insights on navigating these economic changes.

In this episode, you'll uncover a comprehensive understanding of how inflation intertwines with our economy's growth. We'll also explore the immediate effects of Fed rate hikes on creative and marketing agencies, shedding light on how these changes influence client spending, marketing initiatives, and team expansion. 

Plus, gain insights from agency entrepreneurs on navigating the uncertainties brought about by economic shifts, emphasizing the significance of stability during such times.
Don't miss out on this insightful discussion—hit play and gain a deeper understanding of how inflation impacts the world of creative marketing agencies!

Lesson 28: Navigating Economic Waves During Tough Times

Welcome back to The Businessology Show! Get ready for an exciting episode featuring Jackie Green, the dynamic CEO of Behind the Design. Jackie brings a wealth of experience from her corporate marketing, commercial design, and teaching background, making this discussion a must-watch for all creatives and entrepreneurs!

Jackie shares invaluable insights on the importance of effective client communication during the often-disruptive home construction process. She also dives into educational resources available for designers, covering everything from branding and software mastery to free content that can give your business the competitive edge it needs.

Settle in as Jason and Jackie also explore identifying your ideal clients, conquering fear in decision-making, and establishing robust systems for business growth. Get ready to ignite your passion for design, offload stress, and elevate your business game with the Businessology Show's transformative insights.

Inspire Your Inner Creative with Jacqueline Green

Sit back as Jason takes a journey through the latest business trends and practical insights tailor-made for entrepreneurs and small business owners just like you!

We're breaking down the outlook for the year 2024 and what it means for businesses everywhere. Jason also discusses the potential impact of the Federal Reserve's decisions on interest rates, the job market, and the overall economy. Plus, we'll dish out some savvy strategies for small businesses to stay afloat, including tips on stability, client retention, debt management, and planning for future growth.

Join our friendly conversation as we dissect the lessons and expectations for entrepreneurs in the exciting year ahead.

Lesson 27: Maintaining Stability For Future Growth

Welcome to The Businessology Show! In today's episode, we dive into the intricate world of daily publishing with our guest, Mickey Mellen, who shares his insights on maintaining a steady stream of content and the absorbing method he’s adopted from none other than Charlie Munger himself. Join us as we explore the digital and tangible realms of reading, from flipping through the pages of ""Poor Charlie's Almanack"" to using cutting-edge tools like Kindle Scribe and Readwise.

Amidst reflecting on the roles of luck and strategy in business success post-COVID-19, Jason and Mickey discuss economic influences like election cycles and market forces, always with a mindful eye on the importance of recurring revenue and a sound financial buffer.

We'll uncover the personal journey of an agency leader who turned sporadic blogging into a powerful tool for self-improvement. Hear how Mickey leverages blogging to crystallize knowledge gained from life’s myriad experiences into compelling Sunday summaries.

Stay tuned for our in-depth conversation on how the pressing need to understand drives continuous learning and how maintaining a personal touch in a digital age reigns supreme over automation. This is The Businessology Show – let's get down to business!

Continuous Learning in the Digital Age with Mickey Mellen

In this episode of The Businessology Show, Jason dives into the symbiotic relationship between creativity and business savvy. Today's episode features Ilise Benun, a seasoned expert who has spent 35 years guiding solopreneurs and creative business owners on their journey to financial prosperity by merging artistic intuition with business acumen. Ilise dispels the myth that business and creativity are isolated realms, encouraging creative minds to manifest their talents in strategic networking, compelling content marketing, and targeted outreach.

Jason and Ilise's conversation peels back the layers on client dynamics, revealing how to spot red flags, establish authority, and maintain professional boundaries. Together, they explore why face-to-face meetings and real-time communication are critical in complex client discussions, and how the post-pandemic landscape demands patience in marketing while offering freedom for growth.

Jason and Ilise delve into the art of nurturing leads through various platforms—from websites and podcasts to newsletters and ebooks—stressing the power of consistency. You'll hear practical tips on content creation and targeted outreach, such as dedicating 30 daily minutes to marketing and harnessing LinkedIn to forge genuine connections.

Finally, Jason and Ilise tap into the often-elusive subject of money. They discuss not only how to approach the topic with potential clients but also how to position oneself to attract those with higher budgets who value your expertise.

Today's episode is great for creatives eager to enhance their business strategy, deepen client relationships, and turn their creative prowess into profit. Join Jason and Ilise for these insights and more.

Building an Integrated Marketing Agency with Lori Jones of Avocet Communications

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