In this episode of What Are We Drinking?, Rachel Carey sits down with Rebecca Duffy, co-founder of Caring Care, to unpack the realities of building a family-first NDIS business.Rebecca shares her personal story of starting Caring Care with her husband Brenton, the challenges of scaling in regional Australia, and how personal branding is helping her attract the right team. She opens up about balancing motherhood and entrepreneurship, working alongside her partner, and navigating life after her husband and daughter’s autism diagnoses.This raw and powerful conversation dives into leadership, family values, and the importance of shifting narratives around disability and inclusion.If you’re an NDIS provider, entrepreneur, or someone navigating the intersection of family, business, and purpose — this episode is for you.What we're discussing:- Why Rebecca started Caring Care- The importance of family values in business- Growing and scaling an NDIS business in regional Australia- Workforce challenges and using personal branding for recruitment- Working with your partner and navigating conflict- Balancing motherhood and entrepreneurship- Autism diagnoses in the family and lessons learned- The history and language of autism and inclusion- Shifting narratives in disability services