This week’s guest took a pain point she was experiencing - finding a nanny for her 3-month-old - and turned it into a multi 6-figure full-time business with 500 nannies across 5 states. Kristy Bickmeyer started TwinkleToesNanny.com back in 2011 in response to not being able to find a nanny herself. At least not without going through the “traditional” agency model of paying $1,500-3,000 upfront and with few guarantees it will work out long-term. Kristy decided to start her own agency without the upfront fees, and with a more streamlined approach and robust guarantees for parents - and it’s snowballed from there. I love this strategy of taking a fragmented, localized industry and adding a layer of branding and professionalism to it. This is what 1-800-Got-Junk did in junk removal, and is what Belay Solutions has done in the executive assistant space. Tune in to The Side Hustle Show interview to hear:
how Kristy found her first customers
how she’s scaled into a full-time business with locations in multiple states
the mistakes and challenges she faced along the way
Full Show Notes: Building an Offline Agency to Multiple 6 Figures Download Your Free Bonus:  101 Service Business Ideas New to Show? Get Your Personalized Money-Making Playlist

516: Building an Offline Agency to Multi 6-Figures

The entrepreneurship podcast you can actually apply! The award-winning small business show covers creative ways to make money online and offline, including blogging, online business, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get the business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of Side Hustle Nation.

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Income producing assets are things you own (or control) that pay you every month, quarter, or year. In this post, I’ll share some of the best income producing assets you can build or acquire — starting on the side. These selections are based on:
15+ years building income-producing assets online
20+ years as an investor in income producing assets
500+ interviews with successful side hustlers
You’ve probably heard the saying that it “takes money to make money,” but that’s not always true. Sure, starting with money will help, but you can also create income producing assets with a little sweat equity. Ready? Let’s do it! Full Show Notes: 14 Income Producing Assets New to the Show? Get your personalized money-making playlist here! Sponsors: LinkedIn Sales Solutions – LinkedIn’s deep sales platform gets you more conversations with people that matter! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! This is Small Business Podcast – Brought to you by Amazon, explore the stories of small business owners as they navigate their path to success! Tailor Brands — Get 40% off the all-in-one platform to build your online brand the smart way w/ code SIDEHUSTLE.

613: 14 Income Producing Assets

A service business is one of the fastest side hustles to get off the ground, and you can scale it by hiring other people to deliver the work. But is there an advantage to staying a solo operator? In this Side Hustle Showdown, we're looking at freelancing vs. building an agency. For this debate, I invited a couple members of The Side Hustle Nation community who both run cleaning companies:

Chris Schwab from ThinkMaids.com represented the agency side. We last heard from Chris in episode 294, where he talked about how he’d built his cleaning business to $60k a month in revenue, and scaled back his own involvement to just 10 minutes a day.

Ken Carfango from SmartCleaningSchool.com represented the solo freelance side. Ken’s a former engineer and a father of 5 who’s got his cleaning business dialed in where he can knock out the work himself in just a couple days, and enjoy 5-day weekends with his family.
Tune in to hear both Chris and Ken discuss which business model is best for:
Getting started
Finding new clients
Scaling
Start-up costs
How to exit
And more
If you’re trying to decide which path you want to take, stick around to learn how to avoid the dreaded “valley of despair” that often afflicts service businesses, and how to get started on the right foot. Full Show Notes: Should I Start a Freelance Business or Build an Agency? Side Hustle Showdown New to the Show? Get your personalized money-making playlist here! Sponsors: Squarespace — Start building your professional website for free today, and take 10% off your first website or domain! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! Tailor Brands — Get 40% off the all-in-one platform to build your online brand the smart way w/ code SIDEHUSTLE.

GH: Should I Start a Freelance Business or Build an Agency? Side Hustle Showdown

Before we begin, I should note that the single BEST way to make your side hustle feel official is to get paid. As soon as you’ve got your side hustle idea, go sell something. Seriously. That first income — no matter how small — is an empowering moment. In fact, I did a whole episode describing how I got my first sale in 6 different businesses, and later another 25 members of Side Hustle Nation shared their story in this fun round-up episode. But I also understand that many people — myself include — often want some level of “establishment” before they feel comfortable saying they’re open for business. I opened my first LLC while I was still in college and really had no idea what I needed it for. But it felt good, and if I’m being honest, made me feel smart and important too. And later I got plenty of use out of it. And that’s what this post is about. Even though in the early days of your side hustle, you’re better off focusing on getting customers, sometimes you need a little foundation before you’re mentally ready to focus on getting customers. My only caution is not to use this list as fodder for procrastination, but to use it as a checklist to build positive momentum and keep going. Again, before you pull my hustle card, know that you don’t need any of these to get started. But you will need to do most of these eventually, and if you’re the person who likes to get everything in order first, let’s get that excuse out of the way. Ready? Let’s do it. Full Show Notes: 10 Ways to Make Your Side Hustle Feel More Official New to the Show? Get your personalized money-making playlist here! Sponsors:

612: 10 Ways to Make Your Side Hustle Feel “Real”

You know those endless hours you've spent perfecting your Fortnite skills or learning how to defeat a Guardian in Zelda games? There is a chance those skills aren't just good for bragging rights or racking up likes on Twitch. In fact, it is possible to make money out of these games without being an online streamer. I'm talking about teaching video games online, and the demand for these is exploding. In this "Where Are They Now?" series, we have once again Devyn Ricks from missdevyn.com share how much her online gaming teaching business has grown over the last years since we talked in Episode 499. When Devyn and I connected a couple of years ago, she was making around $4,000/month. Today, her business has more than doubled, earning her the title of "six-figure video game mom." She has since expanded her team to 14 teachers. Tune in to Episode 611 of The Side Hustle Show to learn:
mechanics of setting up classes on Outschool
strategies Devyn used to market her classes
how Devyn identified her profitable niche
connected with her audience

 Full Show Notes: The 6-Figure Video Game Mom New to the Show? Get your personalized money-making playlist here! Sponsors: Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! 


611: The 6-Figure Video Game Mom

$70k in profit at age 19? Not bad for a summer business. Jack Fleming started his lawn care journey with just one lawn mower, knocking on his neighbors' doors. He grew Yard Boyz to generate tens of thousands in profit, allowing him to pay for college debt-free, before selling the business for a six-figure sum. In this inspiring episode, we cover:
marketing a local service
collecting reviews and protecting your reputation
hiring and scaling
setting the business up for a 6-figure exit

 Full show notes:  How to Start a Lawn Care Business: $70k in Profit at 19 Your Listener Bonus: 101 Service Business Ideas Sponsors:

Ladder – Get instantly approved for term life insurance—no doctors, no needles, no paperwork!

Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!

Squarespace – Start building your professional website today!

Hertz – Save at least 20% every time you rent a car with Hertz Business Rewards!


516: Building an Offline Agency to Multi 6-Figures

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