In this episode, Jimmy shares his journey as we explore the advantages and roadblocks to starting a business based on a hobby he's loved since he was a kid.

From the first steps to consider, through the building blocks of a successful online shop, and into the future of building and growing a loyal customer base for the long term, we cover it all, and then some.

Awesome things we recommend this month:

Check out the affordable and sustainable products from Grove.co

Read "Night" by Elie Wiesel