October 19, 2023

Building an Online Community in Hearing Healthcare

33 minutes

Join us on a unique journey as we chat with Derek Johnson, the man behind the Insta-famous duck, Ben Afquack. Derek's not your typical IT professional - he's leveraged his creative flair and duck-loving passion to make serious waves on social media. If you've ever wondered how to cut through the noise and stand out in the crowded digital landscape, Derek's story is sure to inspire.

The secret sauce? Authenticity, a consistent theme, and quality content. We discuss how these elements can help you build a strong following on social media, whether you're promoting a business or a pet. But it's not just about numbers - Derek stresses the importance of resonating with your audience. Learn how to avoid filler content and make every post impactful and engaging.

But let's not forget about the star of the show - Ben Afquack. Learn how Derek balances internet fun with social good, using his platform to support mental health resources and grow a small business. So, whether you're a social media newbie or a seasoned pro, this episode is packed with insights that are sure to ruffle your feathers (in the best possible way).

Link to full transcript

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