This week on the podcast we continue our Business of Outdoor Recreation series with Kile Graves, Director of Operations at beardedgoat and Walton College alum, an outdoor apparel brand that is based in Northwest Arkansas and quickly expanding nationally. They discuss the burgeoning outdoor recreation economy in Arkansas and Kyle shares about his transition from the corporate world to the startup space with beardedgat. He discusses his passion for the outdoors, the challenges of establishing a brand in a growing sector, and how beardedgoat has capitalized on the growing popularity of outdoor recreation in Northwest Arkansas especially.