Small Shop Fundraising

Building and Developing Your Audience with Scott Hack

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I had a little car trouble last week that forced me to change up the guest for this week's episode. Luckily, Scott Hack stepped in to save the day. Scott and I talk about developing trust and building relationships with your audience. 

We look at 

  • The "heartbeat" of sales a.k.a. a client/donor database
  • The similarities and differences in sales, fundraising and clients vs. donors
  • Facebook and using it to grow your database
  • What Scott means by "What's in it for me?"
  • Stewardship and Cultivation Ideas
  • I also ask Scott my four One Common Questions

    • Small Shop Fundraising is a podcast dedicated to small to medium sized nonprofits and the topics and issues facing them today. Small Shop Fundraising is brought to by Griffin Fundraising and Marketing. A consulting firm servicing nonprofits on their fundraising and marketing needs since 1992. 

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    Small Shop FundraisingBy Griffin Fundraising and Market