Can you clearly articulate WHY your company exists? One of the four tenets of Conscious Capitalism is a Higher Purpose. Knowing your purpose can act as a compass to guide your decisions and keep you focused. Yet discovering and articulating that purpose can be tough...and learning to live it is even more difficult! Michelle Roberts created Novus to help businesses discover, articulate, share and more fully live their purpose. "It's an ongoing process...it's about being aware and intentional."

In 2013, Michelle launched Novus – Be Known, Inc. where she works as a brand expert and contract chief marketing officer to small and medium size companies. Building on a successful and award winning design career which spanned product design development to art directing for various companies.

Michelle focuses on getting her clients the results they want and acts as a trusted advisor to grow the company. Due to her efforts her clients have seen various results from 50% boost in team morale, 30% increase in brand awareness and over 200% increase in web leads.

Her mission is to help companies create meaningful brands by igniting purpose from the inside out and partnering with them use their success as a force for good in the world.

She resides in East Irondequoit with her husband Josh and dog Stella and she enjoys swimming, drawing, painting, and spending time with her family in the Adirondacks.