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Building and Maintaining Culture with Dana Marineau, CMO at Rakuten Rewards
Dana Marineau, the CMO at Rakuten, shares the value of building a healthy team culture amongst the challenges of a virtual workplace to ultimately produce creative storytelling that engages audiences.In this episode with Comscore’s CMO and EVP of Digital and Founder of Shareablee, Tania Yuki, Dana says the role of the CMO today requires strengths in both brand management and performance growth.
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By Tania YukiDana Marineau, the CMO at Rakuten, shares the value of building a healthy team culture amongst the challenges of a virtual workplace to ultimately produce creative storytelling that engages audiences.In this episode with Comscore’s CMO and EVP of Digital and Founder of Shareablee, Tania Yuki, Dana says the role of the CMO today requires strengths in both brand management and performance growth.