One of the most important aspects of a PR strategy is building and maintaining positive relationships with the press. Enhancing a company's media relations can open a whole host of media opportunities and gives clients a competitive edge. However, building these relationships can take a lot of time, and requires lots of insights.

In this episode, Katie Ward, Account Executive at Jargon PR discusses how to begin an initial conversation with a journalist, how to develop this into a positive relationship, and what can be done to strengthen these relationships. Katie also describes Jargon PR's process of ensuring its clients develop positive press relationships, including doing extensive research and even monitor what journalists are sharing on social media