Layla Selick - VP of Strategic Customer Success at Productboard, speaks with Jonathan about building a Professional Services organization within the company to create, and how efficient or inefficient operations can spell make or break for consulting firms and their clients.

Some key learnings include:

- Understanding hiring profiles for a Professional Services team
- Alignment with GTM: 'Passing the baton' between Services & CS 
- Driving faster time-to-value and recurring value for the customer
- Archetype & prototype in the language of your customer base & Industry
- Gearing people around retention

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