Successful ecommerce brands, especially the ones punching up against established brands, have a differentiator. Jamin Arvig, a successful entrepreneur and aiCommerce co-founder, joins Kris in the Beyond Local podcast booth to explore the characteristics all thriving ecommerce brands must share. He says some companies get stuck because they're focused on profitability too early or single channels like Amazon. Jamin tells Kris that, in order to scale, it's crucial to segment channels and optimize each one, and to keep bias centered on sustainable profit. They also discuss why Jamin thinks Latin America is the "sleeping giant" of the ecommerce world.