In this episode we sit with a Chris Carella experimenting with agentic tooling as the launchpad for a one-person startup studio. He shows how Claude Code becomes more than a code assistant — a writable context and a persistent chief-of-staff that replaces spreadsheets, drafts marketing plans, and preserves project memory across sessions. As he puts it, "this one tool can basically do everything," and that shift changes how non-technical founders prototype, organize work, and reuse their thinking.

He tests the idea by shipping tiny iOS apps as a way to get fast feedback: the App Store becomes a deliberate finish line and a market check. The conversation surfaces the real tradeoffs of solo product work — distribution often matters more than product polish, API costs force early business-model thinking, and chat-as-filter (plus voice) is an emerging pattern for managing what to read, listen to, or act on. Listeners get a compact playbook for moving faster: use agents to accelerate iteration, validate with real products, and design simple go-to-market experiments that reveal what the market actually wants.

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