In this episode of *Founders Future*, Laura Skinner interviews Anthony Kennada, CEO and founder of Audience Plus, a company focused on audience-first marketing. Anthony shares his journey from CMO at Gainsight, where he learned the power of brand-building and thought leadership, to founding Audience Plus, which helps companies cultivate meaningful relationships with their markets. He emphasizes the importance of “audience marketing” to engage the 95% of a target audience not yet ready to buy, positioning brands top-of-mind when the time comes.

Anthony discusses the challenges of building a go-to-market strategy amid uncertainties around AI and evolving buyer behaviors. He also covers the complexities of founder-led sales, the need for product-market fit, and the transition from marketing to sales. Reflecting on his own journey, Anthony offers insights on assembling the right founding team, especially for aspiring entrepreneurs, recommending early networking between sales, product, and engineering professionals.

Laura concludes the episode with a call to action for listeners to subscribe and stay connected with *Founders Future*.