Today on Adeptus On-Air, host Mike Hoffman chats with Simmy Kustanowitz, an Emmy-nominated executive producer whose career spans hit shows from Total Request Live to Impractical Jokers. Simmy describes how live television shaped the way he thinks under pressure and how that mindset carried into years of creating unscripted moments built on authentic reactions. He reflects on the cross-generational appeal of Impractical Jokers and the way simple ideas become unforgettable when the Jokers’ real fears, loyalties, and instincts take over. Utilizing his experience in the entertainment industry, Simmy talks about founding Clocktower Innovation to help businesses rethink how they use time, structure, and creativity to solve problems. Tune in to hear more about the evolution of the Jokers’ punishments, the unexpected moments that shaped his career, and the ideas he brings into the corporate world today.