Getting enough of the right clients is something that is constantly on your mind as an entrepreneur. If you’re not able to get enough clients for your business, you won’t be able to sustain it for very long. It’s no question that you’re involved in many different ways to market your business, but there’s probably one thing that is the most important and most effective that you’re missing.

The most important thing you can do to market your business is networking. Marketing is not curating the perfect feed, having the most beautiful branding, or getting discovered by the right influencer. It’s not a magic trick. At the end of the day, marketing is about building relationships of trust with your audience, your customers, and your industry. Everything that you do in your marketing should be about attracting new people to your business, nurturing a relationship, and continuing that relationship as they become your customers. 

In this week’s podcast episode, I will be discussing how networking – intentionally building relationships with people who can grow your business – can get the right customers coming into your business. Specifically, I’ll be focusing on who you should be networking with, who are:

• Your friends and family
• Ideal clients
• Peers in the industry 
• Leaders in the industry

Links

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