Join host Erin as she sits down with branding expert Leanne Knight to explore the intricacies of crafting compelling lead magnets for authors. Leanne shares valuable insights and strategies to help authors enhance their branding and marketing efforts, starting with the importance of strategic lead magnet creation. From assessments to checklists and worksheets, Leanne guides listeners through various types of lead magnets, emphasizing the need for valuable content that invites readers into the author's world.

Throughout the episode, Leanne offers practical advice on finding the balance between maximalism and simplicity in design, urging authors to focus on a few key concepts and use them consistently to create visually appealing yet streamlined content. By building relationships and fostering engagement with readers through lead magnets, authors can establish a connection that goes beyond the book itself, encouraging long-term loyalty and support.

Tune in to this insightful episode to learn how to craft compelling lead magnets that elevate your author branding and engage your audience effectively.

Learn more about Authentic Vision Media on her website or LinkedIn 

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Erin Galloway, Author of “Spilled Confetti: 101 Lessons to Simplify Self-Publishing” 

“Spilled Confetti” is available now on Amazon! 

In each Press Publish episode, host Erin Galloway will be your catalyst to explore habits that will help you finally press publish with consistency & connect with an audience waiting to read what you have to say. As the founder of Habitize Publishing & a self-published author, Erin learned to lead with empathy from her M.S. in Human Development & Family Science at The Ohio State University, built up her grit as an innovator at Johns Hopkins University, but it’s parenthood that revealed how habits are a daily practice in bravery & boundaries.