Richard Walsh and Mick, known as the doctor of digital, discuss the strategic value of writing a book to build authority and establish expertise. Mick shares insights on transforming mundane topics into captivating stories and the importance of maintaining one's voice with editorial support. They explore the journey of self-publishing, emphasizing how books can be powerful business tools. The episode highlights the return on investment and additional benefits of book publishing, including credibility and resilience built through learning from failure. Mick offers encouragement and practical tips for aspiring authors, concluding with ways to connect for coaching and final reflections on the journey.

(0:00) Introduction and the value of books over business cards

(0:27) Sponsor: Sharpen the Spirit Coaching

(1:17) Guest introduction: Mick, the doctor of digital

(3:11) Writing a book to establish authority and expertise

(6:29) Making mundane topics captivating through storytelling

(9:42) Establishing credibility with your own book

(12:28) Learning from failure to build resilience

(17:08) Maintaining your voice with the help of an editor

(22:15) Embracing self-publishing and Mick's novel journey

(24:27) Utilizing books as strategic business tools

(27:32) Analyzing the ROI and additional benefits of book publishing

(33:20) Encouragement and tips for aspiring authors

(35:19) Connecting with Mick for coaching and final takeaways