Cybersecurity Ecosystem Show

Building B2B Products Customers Love

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We talk a lot about go-to-market strategies in marketing, sales, and customer success on this show.

But all of that wouldn't work if we don't have a great products that customers love.

Great marketing/sales/CS can't save a bad product.

Dr. Else van der Berg and I discuss in this week's show how to build a B2B products or services that customers LOVE.


Couple of take aways for me:


  • Marketing/sales can’t save a bad product
  • Competitive differentiation is not a marketing only problem
  • Validate your assumptions around your ideal customer profile, etc
  • It’s counterintuitive to validate & we have to work hard to counteract this
    • ...more
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