B2B Breakthrough Podcast

Building Baby Products That Parents Actually Need with Vonu Founder Brittany Harvey Private


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What if you could turn your biggest parenting frustration into a six-figure business in just 90 days—using nothing more than a turkey carving knife and memory foam?

From 2am desperation to 90-day product launch—parenting pain points have a way of turning into breakthrough businesses. In this episode of B2B Breakthrough, host Ciara Cristo chats with Brittany Harvey (https://www.linkedin.com/in/brittany-harvey/), co-founder of Vonu (https://vonubaby.com), about transforming a sleepless night into the Burplee Lounger, a patented memory foam solution that's helping thousands of parents tackle gas, reflux, and tummy time challenges. Learn how Brittany went from carving memory foam with a turkey knife to scaling a thriving baby product business while navigating the realities of patents, 3PLs, and building a brand that solves real problems. Whether you're a sleep-deprived parent or an aspiring product developer, this conversation delivers honest insights about manufacturing hurdles, supplier relationships, and the power of solving problems you actually experience.

Tune in to learn:

  • (00:00) The Burplee Origin Story: From 2am Crisis to Viral Success
  • (17:26) Expanding the Product Line: Stack Pack Innovation
  • (25:25) Axio AI Sourcing Advertisement
  • (26:58) Mom vs Dad Co-Founder Perspectives
  • (37:46) Manufacturing and Alibaba.com Sourcing Strategy
  • (47:36) 3PL Challenges and Family Fulfillment
  • (51:52) Entrepreneurial Wisdom: Filtering Noise and Staying Focused
  • (55:20) Where to Find Vonu
  • Check out our three most downloaded episodes:

    • Scale Your Business Using These (Free) Audience Research Strategies (https://b2b-breakthrough-podcast.castos.com/episodes/scale-your-business-using-free-audience-research-strategies)
    • Crowdfunding Unpacked: Kickstarter’s Blueprint for Small Business Success (https://b2b-breakthrough-podcast.castos.com/episodes/crowdfunding-unpacked-kickstarters-blueprint-for-small-business-success )
    • Staying Profitable Amid Tariff Changes: Steven Selikoff on Navigating the End of De Minimis (https://b2b-breakthrough-podcast.castos.com/episodes/staying-profitable-amid-tariff-changes-steven-selikoff-on-navigating-the-end-of-de-minimis)

      Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.
    • ...more
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