Can data make your brand more human?

Scott Lawton, Co-Founder & Chairman of bartaco, shares how he blends data, design, and hospitality to build a brand that has become one of the industry’s most distinctive experiences.

In this episode, you’ll learn:

✨ How to use guest data to enhance your brand experience

✨ Why the best operators measure sentiment before sales

✨ How to empower teams with insights that fuel connection and creativity

✨ The leadership moves that keep cultures strong at scale

A playbook for turning insights into emotion and metrics into meaning.

Scott's creative inspiration

Book: I'm Not Trying To Be Difficult: Stories from the Restaurant Trenches by Drew Nieporent

Brands: FB Society (Whiskey Cake, Sixty Vines, etc.)

Song: Chilly Water by Widespread Panic