Tash Insights presents a live panel from CEW Future Beauty Summit 2026, hosted by Tash Courtenay-Smith in partnership with CEW, Google, Amazon and Tash Partners.

In this session, Tash is joined by Becky Watson of Absolute Collagen, Gilbert Corrales of Leaf and Sebastian Kraft of Sebastian Kraft Consulting for a practical conversation about the rising pressure on beauty brands to produce more content, faster.

Every channel now demands more creative. Meta’s Andromeda update has made purpose-built assets more important across placements, personas and funnel stages. At the same time, lean brand teams are being asked to produce hundreds of assets a month while keeping quality, brand consistency and performance under control.

The panel explores what a scalable production system actually looks like, why beauty brands may need to rethink the traditional social team structure, and how AI, offshore teams and human creative judgement can work together without weakening authenticity.

You’ll hear:

• Why content demand has exploded across beauty and e-commerce
• What Meta’s Andromeda update means for creative production
• How many assets brands may need each month to stay competitive
• Why a newsroom or live-TV production mindset can help teams scale
• How offshore teams and AI tools can increase output
• Why human judgement remains essential in creative workflows
• Where fully AI-generated content works, and where authentic UGC still wins
• What the Coca-Cola Christmas ad revealed about audience response to AI
• Which tools the panel actually use, and why not every new tool deserves a place in the stack

This is a practical listen for beauty founders, marketers and operators trying to build content systems that can keep up with modern platform demands without losing creative quality.