Join us for an insightful conversation with Jane Serra, VP of Growth Marketing at Daxtra Technologies, as she shares how to leverage partnerships as a powerful demand generation engine. Drawing from her 15+ years in B2B marketing, where partnerships have consistently been a top revenue driver, Jane breaks down why every marketing initiative should consider partner involvement. She'll share practical strategies for breaking down silos between partnership and demand teams, building value-first relationships, and managing both formal and informal partnerships effectively. Through real-world examples, Jane demonstrates how integrated partnership marketing can amplify demand generation efforts and drive sustainable growth. Whether you're running ABM campaigns or planning events, you'll walk away with actionable approaches for making partnerships a core part of your marketing strategy.

Check out Jane's own podcast, "Women in B2B Marketing" here: https://open.spotify.com/show/7trjN4spMpy3q9hZqiGkiO?si=95fefc49740946f6