Her Origin Story

Building Better Groups: Toby Myles & Kerry Dobson on Turning Knowledge into Transformation


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When the pandemic forced a sudden career pivot, Kerry Dobson found herself at a crossroads: stay in corporate or finally build something of her own. That moment sparked the creation of her business helping coaches, authors, and leaders design group programs that truly change lives.

In this conversation, Kerry and Toby talk about the moment she realized her love for learning and development could evolve into something more intentional, how a disappointing speaker inspired her career direction, and what she’s learned about designing group experiences that engage and empower. Kerry also shares how collaboration may be the future of entrepreneurship and why “crappy group fatigue” is something she’s determined to fix for good.

About Kerry Dobson:

Kerry Dobson is a Group Program Architect who helps authors, coaches, and thought leaders transform their ideas into meaningful, results-driven group experiences. With a background in global learning and development, she blends strategy, empathy, and clarity to help experts turn their knowledge into programs that truly make an impact.

Connect with Kerry:

🌐 Website: https://www.jjdak.com/
💼 LinkedIn: https://www.linkedin.com/in/kerry-dobson/
🎙 Podcast: https://www.jjdak.com/podcasts
🎁 Free Resource: https://app.helloaudio.fm/feed/441d3a0f-2a17-4328-8039-009fab06fd30/signup

Stalk Me Online!

About Me: https://tobymyles.com/about/

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Episode Notes Footer:

Her Origin Story is produced by Toby Myles Copywriting, and podcast editor Ilorah Dela Cruz


All content © 2025 Toby Myles. All rights reserved.

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Her Origin StoryBy Toby Myles