For those business owners looking to develop their own brand, the process can be broken down into 4 main factors:

• Company mission
• Benefits of product or service
• Customer opinion of your current business
• Qualities you want associated with your company 

Join us on this introductory episode as we discuss why a great leader leads to better business results, the impact your business has on people, and a key takeaway for the audience.

What we discussed:

• Developing your brand
• Your business impact
• Key takeaway for the audience 

Find every episode of The Sharpest Tool on Apple, Spotify, and more. Find us on our website and join the conversation on LinkedIn.

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