In this episode, host Jarrod A. Clabaugh, CAE, welcomes Barb Burgie, owner of Burgie MediaFusion, for a conversation about effective marketing strategies for associations. Barb shares practical advice on identifying the right audience, crafting messages that inspire action, and avoiding the pitfalls of trying to reach everyone at once. She also discusses the importance of member research, balancing AI with human expertise, building authentic relationships through personalized communication, and adapting marketing strategies to changing search and social media behaviors.

This episode is sponsored by Kalahari Resorts & Conventions Sandusky.

OSAP Observations is produced by Association Briefings.