iGaming Real Talk

Building Better Platforms: Hanna Rai on Operator Pain, Asian Markets & Doing iGaming Differently


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In this episode of The Manesh Palli Show, I sit down with Hanna Rai, CEO of Bettorify, to unpack her journey... from running 6 brands alone on night shifts to building a platform designed around operator success, not just features.

Most iGaming platform providers sell software and operate like factory lines. Bettorify is building with a different approach.

We talk about:

• How iGaming platforms usually operate and Why operators fail

• Deep localisation vs lazy translation

• How Bettorify vets operators instead of onboarding anyone with a budget• What the industry gets wrong about Asia

• The importance of building with intention

This one’s not just for founders or marketers... it’s for anyone who’s tired of the broken factory model of iGaming platforms.

> Subscribe for more unfiltered conversations with the builders shaping the future of iGaming.

> The Manesh Palli Show is powered by https://www.10xbrand.io – The full service marketing agency for iGaming companies ready to build brands that dominate.

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I'm your host Manesh Palli, the Fractional Chief Marketing Officer for fast-growing iGaming companies. I work directly with Founders & CEOs and turn marketing chaos into a growth engine.

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iGaming Real TalkBy Surya Palli