In this episode, we’re joined by Jethro Sercombe, Director of Innovation Practice at Third Story, and Tanya Kilminster, SW WA Hub Knowledge Broker, for a deep dive into co-design in agriculture.

Together, they unpack what co-design really means and explore how it can be applied to agriculture-related projects to achieve stronger outcomes. They highlight why intent matters: true co-design is about making decisions with stakeholders, not steering them toward a pre-determined solution. Done well, co-design strengthens projects, builds trust, and fosters lasting relationships rather than burning bridges.

Whether you’re working with a grower group, leading an on-farm team, or involved in broader agricultural projects, this episode offers practical insights into the essential elements of co-design, and how to make it work effectively.

This episode is brought to you by the South-West WA Drought Resilience Adoption and Innovation Hub and is hosted by Shannon Beattie.

• ThirdStory
• Co-design in agriculture takes centre stage at SW WA Hub Breakfast - SW WA Hub
• Hub news - Drought Hub