Our hosts Peggy Anne Salz and Shahab Zargari talk about the strategies you can follow to create and automate data-driven, targeted and highly personalized marketing campaigns with Marissa Aydlett, VP Marketing at Appboy, a company pioneering a creation and delivery system that automates personalized, life cycle marketing catered to each individual customer’s journey and delivered […] The post Building Better Relationships Based On Data-Driven Decisions appeared first on Mobile Presence.

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