Building brand advocacy is at the top of a marketer's to-do list, but we rarely think of internal marketing to achieve it. Maybe we're missing a trick. What if you could use internal marketing to create a tribe of advocates to help grow our brand?

In this latest episode of Through the Line, I'm joined by Kerry-Ann Stimpson, the CMO of Jamaican financial services firm JMMB Group and host of the Internal Marketing Podcast.

In the show, Kerry-Ann introduces her passion for internal marketing and how it is critical in building her organisation's brand from the inside out.