Arafa Heneghan from online retailer AO explains how internal branding works, and how, together with external branding, it allows values and behaviours to flow throughout the organisation.

Building brand promise from the inside out with Arafa Heneghan | S1 E1

Employee engagement and internal communications interviews, ideas and best practices. Every other Tuesday we will be exploring industry best practice and hearing from leading practitioners. We will hear how they are making internal communications, employee engagement and related areas a strategic priority. We will cut through the gloss and get to the down-to-earth, practical issues we face when raising the profile of this essential profession. Craig Smith from The Big Picture People (formally BigPicture Learning) is your host for the show.

Share Building brand promise from the inside out with Arafa Heneghan | S1 E1

Sign up to save your podcasts

Building brand promise from the inside out with Arafa Heneghan | S1 E1

Building brand promise from the inside out with Arafa Heneghan | S1 E1