this episode of Founders Future, with host Milan Kohut, we sit down with Kristen Martinez, a creative strategist and UGC specialist. Kristen shares her fascinating journey from being a cosmetic tattoo artist to discovering her true passion for content creation and building a business around it. She opens up about the pivotal moment of recognizing burnout and having the courage to pivot into the dynamic world of user-generated content and creative strategy.

Kristen delves into the core of her current business, explaining how she helps brands forge authentic connections through impactful storytelling and data-driven creative strategies. She breaks down her "creative strategy flywheel" process, discusses the importance of creating platform-native content, and shares her goals for the future, including scaling into an agency and embracing travel UGC. Kristen also offers a heartfelt piece of advice for her younger self, emphasizing the importance of avoiding comparison and focusing on your own unique journey.