Communication consultant Karthik Srinivasan joins Karthik Nagarajan to discuss social media branding. They also talk about:

• The platform-based difference in communication across various platforms

• The impact of social media on building brand identity

• The frequency of brand communication on various social media platforms

• Their mutual respect for Anand Mahindra when it comes to personal branding

...and more.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

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